How to create HTML E-Mail Templates?

Sometimes I need to create a HTML Email template. The customers sends me a Photoshop file, my task is to create a E-Mail template which can be used in Outlook to send E-Mails.

The customer also tells me to create multiple versions where for example the header is same but the content slightly different, eg. multi language content.

The problem with CSS.

You can’t simply embedd a CSS file (at least not in some email clients) so you need to use inline CSS for almost every HTML tag. For example for the “p” tag (paragraph). Then the customer says he wants the p tag a little bit bigger.. so you open all your HTML files and edit the inline CSS for all your P tags. Thats tedious and unproductive.

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